TMKG recognizes the value of traditional marketing techniques in conveying a purposeful message. Marketing products should be tailored with content, information and contacts detailed to targeted audiences. Marketing products should always be designed to achieve specific objectives – such as generating interest or increasing name identification, to name a few.
The most commonly successful marketing products include:
- Brochures
- Informational Packets
- Media Advertisements
- Public Presentations
- Website Development
Brochures should be circulated distinctively for your audience and be limited in scope, serving only to provide general information. They should include:
- Biographical information
- Mission/issue/products/or benefit statements
- Points-of-contacts
- Images of what your message is trying to accomplish
Informational packets should be designed to provide supplementary details to your brochures. One-page summaries on your mission/issue/products/or benefits should be incorporated based on the demographics of your targeted audiences.
Media advertisements should be developed and placed sparingly in medium frequently seen, heard or viewed by your target audience. Paid television, radio and print advertisements can be expensive, and if not placed properly, will quickly evaporate your budget without producing tangible results. But remember, they serve an important purpose and should be underestimated.
Your ability to “sell” your mission/issue/products/or benefits is contingent on being able to develop models of mass communications that are customized to reinforce the message contained in your printed marketing material. Public presentations are an excellent way to distribute your message to large and small audiences. Public presentations work because they are formulated on using word-of-mouth to spread your message.
Finally, your website should bridge all of your marketing and serve to centralize informational sources available to your targeted audience.
MARKETING STRATEGIES
Marketing products should always be designed to achieve specific objectives – such as generating interest or increasing name identification, to name a few.